Privacy Policy

Last updated: 1 January 2025 | Effective date: 1 January 2025

1. Who We Are

PeakLift Pro ("we", "us", "our") operates the website at peakliftpro.online and provides digital marketing and advertising consultancy services. For the purposes of the UK GDPR and EU GDPR, PeakLift Pro is the data controller responsible for your personal data.

Contact: info@peakliftpro.online

2. Data We Collect

We may collect the following categories of personal data:

• Contact and identity data: Name, email address, company name, and any other information you provide via our contact form.
• Usage data: Information about how you use our website, including pages visited, time spent, referring URLs, and browser/device information.
• Technical data: IP address, browser type and version, operating system, and cookie identifiers.
• Communications data: Records of your correspondence with us.

We do not collect sensitive personal data (such as health information, financial account details, or government ID numbers) through our website.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries submitted through our contact form.
• To provide and improve our consultancy services.
• To analyse website usage and improve website performance.
• To run advertising campaigns and measure their effectiveness (where you have consented).
• To comply with legal obligations.

We do not use your data for automated decision-making or profiling in a way that produces legal or similarly significant effects.

4. Legal Basis for Processing (GDPR)

We process personal data on the following legal bases:

• Consent: Where you have given explicit consent — for example, accepting analytics or advertising cookies.
• Legitimate interests: For analytics that help us understand how our website is used and improve our services, where this does not override your privacy rights.
• Contract performance: Where processing is necessary to provide services you have requested or to respond to your enquiry.
• Legal obligation: Where we are required by law to retain or process certain data.

Where we rely on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device. We use the following types:

• Strictly necessary cookies: Required for the website to function. These cannot be disabled.
• Analytics cookies: Help us understand how visitors use our site. These are only activated with your consent.
• Advertising cookies: Support the measurement and personalisation of advertising. These are only activated with your consent.

You can manage your cookie preferences at any time via the consent banner on our website or by visiting our Cookie Policy. You may also manage cookies through your browser settings, though disabling certain cookies may affect website functionality.

6. Analytics — Google Analytics

Where you consent, we use Google Analytics (provided by Google LLC) to collect anonymised information about website usage. This includes pages viewed, session duration, traffic sources, and device information. Google Analytics sets cookies on your device to help analyse this information.

We have enabled IP anonymisation in Google Analytics so that your full IP address is not stored. Data collected by Google Analytics is processed by Google in accordance with Google's Privacy Policy (policies.google.com/privacy).

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Advertising — Google Ads & DV360

Where you consent, we may use Google Ads and Display & Video 360 (DV360) conversion tracking and remarketing features. These services may set cookies on your device to record whether you have visited our website and taken certain actions, and to support the delivery of relevant advertising.

Data processed through these tools is subject to Google's Privacy Policy. You can manage your Google advertising preferences at adssettings.google.com.

8. Data Sharing and Third Parties

We do not sell, rent, or trade your personal data. We may share data with:

• Service providers: Third-party providers who support our website and services (such as hosting, analytics, and email services), who are contractually required to process data only on our instructions and in compliance with applicable law.
• Legal authorities: Where we are required to do so by law, court order, or other legal obligation.
• Business transfers: In the event of a merger, acquisition, or sale of business assets, personal data may be transferred as part of that transaction.

9. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law:

• Contact enquiry data: Up to 24 months from the date of last contact, unless an ongoing business relationship requires longer retention.
• Analytics data: Subject to Google Analytics' default retention settings (up to 26 months), which can be adjusted in your Google Analytics account.
• Cookie data: As set out in our Cookie Policy.

10. Your GDPR Rights

If you are located in the European Economic Area or United Kingdom, you have the following rights under the GDPR:

• Right of access: To request a copy of the personal data we hold about you.
• Right to rectification: To request correction of inaccurate or incomplete data.
• Right to erasure: To request deletion of your personal data, subject to legal obligations.
• Right to restriction: To request that we limit the processing of your data in certain circumstances.
• Right to data portability: To receive your data in a structured, commonly used format.
• Right to object: To object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: To withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@peakliftpro.online. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection supervisory authority.

11. Your CCPA Rights (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know: To request information about the categories and specific pieces of personal information we have collected about you.
• Right to delete: To request deletion of personal information we have collected, subject to certain exceptions.
• Right to correct: To request correction of inaccurate personal information.
• Right to opt out of sale or sharing: We do not sell or share personal information for cross-context behavioural advertising as defined by the CPRA.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a CCPA request, please email info@peakliftpro.online with "CCPA Request" in the subject line. We will respond within 45 days.

12. International Data Transfers

Some of our third-party service providers are located outside the European Economic Area. Where data is transferred to countries without an equivalent level of data protection, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or equivalent mechanisms.

13. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

14. Children's Privacy

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will take steps to delete it.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will indicate the date of the most recent update at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

16. Contact Us

For privacy-related questions, requests, or concerns, please contact us:

Email: info@peakliftpro.online
Website: peakliftpro.online